Journal Title：Place Branding And Public Diplomacy

Place Branding And Public Diplomacy is a pioneering journal and the first to focus on this rapidly growing field. Its scope and influence are global and impartial. Its main objective is to broaden the understanding of the nature, purpose, and benefits of local branding and public diplomacy, and to demonstrate how local branding and public diplomacy strategies can be implemented in practice. Local branding is the practice of applying brand strategy and other technologies and disciplines (some derived from business practices, while others are newly developed) to the economic, social, political, and cultural development of cities, regions, and countries. Public diplomacy is the process by which an international actor (usually but not exclusively a country) implements foreign policy by engaging with foreign audiences.

《地方品牌與公共外交》是一本開創性的期刊，也是第一本專注于這一快速增長領域的期刊。其范圍和影響力是全球性的，且不偏不倚。其主要目標是拓寬對地方品牌和公共外交的性質、目的和好處的理解，并展示地方品牌和公共外交戰略如何在實踐中實施。地方品牌是將品牌戰略和其他技術和學科（一些源自商業實踐，另一些是新開發的）應用于城市、地區和國家的經濟、社會、政治和文化發展的實踐。公共外交是一個國際行為者（通常但不完全是一個國家）通過接觸外國公眾來實施外交政策的過程。

Place Branding And Public Diplomacy由Springer Nature出版商出版，收稿方向涵蓋HOSPITALITY, LEISURE, SPORT & TOURISM全領域，平均審稿速度 ，影響因子指數1.9，該期刊近期沒有被列入國際期刊預警名單，廣大學者值得一試。