Journal Title：Journal Of Media Business Studies

The Journal Of Media Business Studies is a multidisciplinary academic platform that focuses on the business and management aspects of the media industry. The journal not only promotes a deeper understanding of media business operations in academia, but also provides empirical research and theoretical insights for the practice community to help media professionals make informed decisions in a rapidly changing media environment. The goal is to serve as a bridge between academic research and media practice, providing scientific guidance and strategic thinking for the development of media businesses by publishing high-quality research on business model innovation, strategic planning, market dynamics analysis, consumer behavior research, competitive strategy, and digital transformation in the media industry.

The journal encourages the use of a variety of research methods, including quantitative analysis, qualitative research, case studies and comparative studies, to enrich the diversity of media business knowledge. The journal also pays special attention to the impact of emerging technologies on media businesses, such as artificial intelligence, big data analytics, social media and mobile technologies, and how these technologies are shaping the creation, distribution and consumption of media content.

《媒體商業研究雜志》是一個多學科交叉的學術平臺，它專注于媒體產業的商業和管理層面。該期刊不僅促進了學術界對媒體業務運作的深入理解，而且為實踐界提供了實證研究和理論洞見，幫助媒體專業人士在快速變化的媒體環境中做出明智的決策。目標是成為連接學術研究與媒體實踐的橋梁，通過發表關于媒體行業商業模式創新、戰略規劃、市場動態分析、消費者行為研究、競爭策略、以及數字化轉型等方面的高質量研究，為媒體業務的發展提供科學指導和戰略思考。

雜志鼓勵采用多種研究方法，包括定量分析、定性研究、案例研究和比較研究，以豐富媒體商業知識的多樣性。期刊還特別關注新興技術對媒體業務的沖擊，如人工智能、大數據分析、社交媒體和移動技術等，以及這些技術如何塑造媒體內容的創作、分發和消費。

Journal Of Media Business Studies由Taylor & Francis出版商出版，收稿方向涵蓋BUSINESS全領域，平均審稿速度 ，影響因子指數0.6，該期刊近期沒有被列入國際期刊預警名單，廣大學者值得一試。