Journal Title：Journal Of Research In Marketing And Entrepreneurship

The Journal Of Research In Marketing And Entrepreneurship publishes research that advances our knowledge of the development of marketing for entrepreneurship and small business. Although research on the relationship between marketing and entrepreneurship is relatively young, the topic has so far proven to be exciting and thought-provoking, and critical thinking has developed rapidly.

Journal content may include, but is not limited to: The size and structure of entrepreneurial enterprises, marketing methods for smes and micro-enterprises, intrapreneurship, the role of entrepreneurship in marketing, the role of marketing in entrepreneurship, how successful entrepreneurs market their products and services, the competencies required for successful entrepreneurs, the role of entrepreneurship in organizational development, the organizational life cycle, the impact of external help, support and personal contact networks Opportunities identification, the relationship between smes and large enterprises, strategic and management issues related to marketing, cultural and social perspectives of entrepreneurs, cross-cultural studies and work in developing countries, appropriate research methods.

《市場營銷與創(chuàng)業(yè)研究雜志》辦刊宗旨是發(fā)表能夠增進我們對創(chuàng)業(yè)和小型企業(yè)市場營銷發(fā)展知識的研究。盡管市場營銷與創(chuàng)業(yè)之間的關系研究相對年輕，但迄今為止，該主題已被證明是激動人心且發(fā)人深省的，并且批判性思維已迅速發(fā)展。

期刊內容可能包括但不限于：創(chuàng)業(yè)企業(yè)的大小和結構、中小企業(yè)和微型企業(yè)的營銷方法、企業(yè)內部創(chuàng)業(yè)、創(chuàng)業(yè)在市場營銷中的角色、市場營銷在創(chuàng)業(yè)中的角色、成功企業(yè)家如何營銷其產品與服務、成功企業(yè)家所需的能力、創(chuàng)業(yè)在組織發(fā)展中的角色、組織生命周期、外部幫助、支持和個人聯(lián)系網絡的影響、機會識別、中小企業(yè)與大企業(yè)間的關系、與市場營銷相關的戰(zhàn)略和管理問題、企業(yè)家的文化和社會視角、跨文化研究和發(fā)展中國家的工作、適當的研究方法 。

Journal Of Research In Marketing And Entrepreneurship由Emerald出版商出版，收稿方向涵蓋BUSINESS全領域，平均審稿速度 ，影響因子指數2，該期刊近期沒有被列入國際期刊預警名單，廣大學者值得一試。