Journal Title：Psychology & Marketing

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.

《心理學與營銷》發表原創研究文章、評論和筆記，涉及心理學理論和技術在市場營銷中的應用。作為一本跨學科期刊，鼓勵大膽創新，注重貢獻。致力于探索線上和線下營銷現象，涵蓋產品（商品和服務）、價格、促銷（廣告、宣傳、公共關系和銷售）、地點（渠道和分銷）和政治（輿論、法律和道德）的整個范圍，所有這些都圍繞著消費者的個人和集體心理。雜志要求研究設計具有高標準的方法透明度。手稿本質上可能是概念性的或實證性的，以定量和/或定性分析為特征，并配有插圖豐富的表格、圖表和支持材料，以提高讀者的可讀性。雜志希望手稿能夠呈現沒有致命方法缺陷的研究，并且具有超越衡量自我報告行為意圖的單一橫斷面研究的普遍性發現。

Psychology & Marketing創刊于1984年，由Wiley-Blackwell出版商出版，收稿方向涵蓋Multiple全領域，此刊是該細分領域中屬于非常不錯的SCI期刊，在行業細分領域中學術影響力較大，專業度認可很高，所以對原創文章要求創新性較高，如果您的文章質量很高，可以嘗試。平均審稿速度 ，影響因子指數8.9，該期刊近期沒有被列入國際期刊預警名單，廣大學者值得一試。